Asahi beer was launched in May 1892 by the Osaka Brewing Company and within eight years had already won the Grand Prix at the Paris World Expo. Born out of a desire to create a beer that would compliment food, Asahi Super Dry quickly became the most popular beer in Japan. It is a lager-style beer, with a bright gold colour and white head. The nose is malty and does have a distinctive note from the rice. "Asahi' is Japanese for 'rising sun'. A symbol of spirit, hope and inspiration. Let's drink to that!